“Today we’re diving into why your brand sucks — and what to do about it. Let’s go.”
Hustle Heroes
THE HUSTLE IMPACT REPORT
Behind-the-scenes wins, fails, and no-BS marketing moves.
Featured Guest Hustlers
GUEST HUSTLER SPOTLIGHT
Origin stories, biggest wins & toughest L’s, plus a strategy you can steal today.
Reviews on Google
TACTICAL TAKEAWAYS
Two razor-sharp action items—from marketing hacks to productivity primers.
Listerner Retention
THE HUSTLE HOMEWORK
One challenge to level up your week—and a teaser for what’s next.
Eric Ranks
Eric Ranks is a four-time international bestselling author, award-winning spirits CEO, and mission-driven entrepreneur whose life’s work sits at the intersection of impact, resilience, and storytelling. As the founder of The Veterans Connection and co-founder of 22 Salute Spirits & Coffee, Eric is on a mission to save lives through mental health advocacy and purpose-driven business.
His journey spans from leading a top ketogenic health community to building a premium CPG brand that gives back to veterans and first responders. With decades of experience in leadership, digital marketing, and fundraising—and a deeply personal connection to the challenges faced by military families—Eric brings raw authenticity, practical insight, and powerful stories that resonate with listeners.
Whether he’s talking entrepreneurship, mental health, or overcoming adversity, Eric’s message is clear: purpose fuels progress.
Brandon Mills
Brandon Mills is the Founder and CEO of Total Promotion Company, a Las Vegas-based, veteran-owned business that’s become a go-to name in the custom merch and branding industry. With a career path that’s anything but linear—spanning military service, tech, small business ownership, and a global adventure or two—Brandon’s journey is proof that grit, adaptability, and the ability to solve real problems beat flash every time.
Beyond the shop, Brandon is an advocate for small business ownership as a path to freedom—especially for veterans and working-class Americans. He’s spoken on stages, mentored fellow entrepreneurs, and even ran for state senate in 2022 to push for policy that supports working families and business growth without red tape.
Think you’ve got a story, tactic, or hot take that’ll fire up our audience? We want you on the show.